New Zealand grocery industry stalwart and icon Peter Mitchell, the only two-time recipient of FGC’s Lifetime Achiever Award, has died.

Peter was the owner of Review Publishing, whose stable of publications included the highly regarded Supermarket News, which has been a go-to magazine (and now digital platform as well) for new products and developments in the industry since his family bought it in 1973.

Four of his family members work in the business.

Chief Executive Katherine Rich said FGC offered its condolences to Peter’s family.

“We have worked closely with Peter’s wife, Tania, and daughter Sarah over the years, and we are thinking of them at this time.

“The grocery industry has a penchant for attracting extremely passionate and fascinating characters, and Peter fitted both descriptions.

“He lived and breathed groceries and never left you wondering what he thought, which is how we like it.

“Haere pai, Peter.”